Inspirational Parents

Announcing Kiddicare’s Inspirational Parents

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Every parent is an inspiration. It’s one of the toughest jobs there is, but also one of the most rewarding. Today we launch Kiddicare’s Inspirational Parents, a celebration of the incredible journey that is parenthood.

Joining us on our Inspirational Parents adventure are three amazing ambassadors: campaigner and TV presenter Katie Piper, paralympian Dame Sarah Storey and Apprentice finalist Claire Young. These Inspirational Parents are just that: real women juggling real lives, real children and real careers. And doing it brilliantly. In fact, these women are a force to be reckoned with. 

Over the next 12 months we’ll be working closely with Katie, Sarah and Claire – sharing in their lives as they navigate the business of parenting. They’ll be joining us in-store for events, writing for our blog, tweeting, Facebooking, Instagraming and joining live Q&As on all things parenting. We promise honest, from-the-heart tales from the parenting frontline – no holds barred.

Behind the scenes with Katie

Behind the scenes with Katie

Katie’s first baby is due in March and we can’t wait for her newborn updates. Sarah, mum to seven month old Louisa, is now in full-time training for Rio 2016 – and breastfeeding too. Go Sarah! Single mum to Eva, Claire runs her own businesses and works tirelessly to empower young people in enterprise. She’s also navigating the dating scene – watch this space!

Sarah, Louisa, Claire and Eva

Sarah and Louisa meet Claire and Eva!

But Inspirational Parents isn’t just about these three women. ALL parents are inspirational, that’s why, later this year we’ll be launching our Inspirational Parent of the Year Award where you get the chance to nominate the mum or dad that truly amazes and inspires you.

We hope you’ll join us on our journey. We’re looking forward to it!

All set for our Inspirational Parents shoot

All set for our Inspirational Parents shoot

Be sure to read our exclusive interviews with our three Inspirational Parents: Katie, Sarah and Claire and stay firmly in the know by following our #inspirationalparents on Twitter.


  1. I just don’t get this

    What makes a bunch of celebrities particularly inspirational as parents? Giving advice on how to guide your infant through a photo shoot? How to build up a database of nannies to look after little one when you are at all those red carpet events? How to pose with your baby bump for the Daily Mail? A Q&A with one of these people sounds like one of the most pointless exercises ever. If you have to create “baby events” how about Q&As with proper professionals who can actually add value – midwives, doctors, health visitors. I guess they just aren’t as glamorous

    The campaign is so tacky. We get plied with celebrity pap 24/7. Do we really need it to bleed into child rearing too?

    You provide a good service and access to a great range of products. Please invest more in that and less in this PR nonsense.

    Nicholas Neveling
    • I think it is a really good idea and cannot wait.. They are all a real inspiration and especially Katie Piper, once upon a time, she thought that she could not have children. For anyone who thinks otherwise is a fickle individual and should just go and do one back to their miserable negative lives that they clearly lead to have such a negative comment on such an icon of inspiration.

  2. A good idea in principle but I would have liked to see a parent of multiples. As a mum of twins, I don’t feel I can relate to any of your inspirational parents.

    Lois Ledder
  3. Many thanks for your comments.

    @Nicholas, I did reply via email and hope you received my response. We value all feedback – positive or negative – but would stress that the reason we chose these women as Inspirational Parent ambassadors is precisely because of their grit – not glamour. Each of these women has a story to tell, each of these women is incredibly strong and and each of these women juggles parenthood with the demands of their career. And in answer to your comment about ‘real’ parenting events, rest assured we offer these too – both via our online channels and in all our 11 stores.

    Coming soon is an interview with another inspirational parent Jack Monroe, anti-poverty campaigner, journalist, blogger and single parent.


  4. There are many inspirational parents in this world and for many different reasons!
    I have 2 children aged 7years and 13 1/2 months. After my second child it became apparent that I was suffering badly with anxiety and low moods and got diagnosed with postnatal depression. I had had such a roller coaster ride over the last couple of years,trying to conceive,dealing with a miscarriage,bad pregnancy with many scares throughout,that it was inevitable that this would be the outcome! BUT I have refused to let it pull me down and I have tried really hard to get on with every day life and the stresses it brings! My partner works away all week so I pretty much battle this alone. Things haven’t always gone to plan,and I did return to my job as a teaching assistant but I wasn’t ready to add this extra pressure at the time and am currently on the sick but am looking to return in the next week or so!!! My confidence is low and I needed a focus so I have started my own business as an independent distributor for a company called Forever Living,they’re products are amazing. They are aloe Vera based and have many uses,from healing,pet care,weight management and skin care,to name just a few!! Since starting this business my confidence has grown enormously and I am doing things that I never would have done before-it has provided so many new opportunities for me and my family. When I return to work,I can now go part time and also work flexibly with my Forever business-it’s just perfect! I have a Facebook page called Natures Gift so have a look.
    I guess what I’m trying to say is,we all have a story about the journey that we have had and the majority of us parents are an inspiration on a daily basis. I don’t think we necessarily have to see “celebrities” to have inspirational stories (even if they are an inspiration) there are us “normal” parents out there being an inspiration and I think those stories hit home harder!
    Keep doing what your doing mums and dads!!
    Carina Bowen (mummy to two,teaching assistant and Forever Living distributer and much more!!) xxx

    Carina Bowen
  5. Thanks Carina for your comment. We absolutely agree with you. All parents are an inspiration – not just the ones in the media spotlight. That’s why on June 2nd we launch our Inspirational Parents Award where we’ll be inviting our customers, followers and friends to vote for the unsung heroes: parents and carers doing a truly amazing job. We can’t wait to tell you more then. Vicky x

  6. No dads on the panel only celebrity mums. Not really a surprise. Businesses such as kiddicare are generally sexist and seem to believe celebrities are more important than normal (and extraordinary) mums and dads.

    • Hi Iain,

      Thanks for your comment. We do appreciate that dads play an incredibly important role in children’s lives.

      You’ll see from the other Inspirational Parents activity on the site that we’ve also run interviews with dad-to-be Greg Rutherford, and have recently announced Jason Collings as Inspirational Dad of the Year as part of this campaign.

      There will be more to come too, so watch this space!

      Best, Kiddicare

  7. I submitted a nomination for the Inspirational Parent of the Year Awards and heard nothing back. I have emailed many many times, originally on 1 August 2014 to ask what is happening, have chased and had absolutely no response. Pretty disgusted really.

    • Hi Sally sorry to hear you were disappointed. Our Inspirational Parent ambassadors Katie Piper, Claire Young and Sarah Storey chose the winners and we announced them via all our social channels on August 6th. Thank you for nominating.


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