New mum survival guide

There’s no doubt about it; the early days of motherhood can be tough. Really tough. So go easy on yourself mum! Remind yourself of the reasons that you’re doing a totally AMAZING job with this fab new animation.

And if your 40 weeks isn’t quite up yet, check out 22 reasons your pregnancy rocks. For all your pregnancy and new baby essentials – from breastpumps to bedding bales – visit baby specialist Kiddicare.